Just Planet Fair trade products are about providing reasonable prices, decent working conditions, local sustainability, and equitable terms of trade for farmers and workers in the developing world. It is about improving the position of producers within the poorest countries so that they are able to sell their goods on a global market and build a more vital economy.

Organic refers not only to the food itself, but also to how it is produced and processed. Organic food production is based on a system of farming that mimics natural ecosystems and maintains and replenishes the fertility and nutrients of the soil. Organic Production integrates cultural, biological and mechanical practices that foster cycling of resources, promote ecological balance and conserve biodiversity. Organic foods are produced without the use of genetically modified organisms and irradiation. Processed organic foods are handled carefully to maintain the integrity of organic ingredients going into the products.